Posts Tagged ‘ad server’

ZEDO Advertising Technology Updates – February 2012

Wednesday, February 22nd, 2012

February’s been good to us and our ad server!  Here’s a look at what we released so far this month.
Improved Search
We added the ability to search by IO (Reference number) in Global Search and Ad Search.


Introducing Ad Retirement
A new status has been added for ads that stopped serving 12 months ago. This is a maintenance measure to improve the performance of channel and channel set edits.  Contact Support for more details about automatic ad retirement and how this might affect you.
Campaign Level Pacing Graphs
We added Deviation & Pacing indicator for ads in campaign-limited campaigns.

By Popular Demand!
Single Page Ad Trafficking:  We updated the Create Ad page to display all all placement information in one screen (vs. separate tabs).

Clone Ads in Campaign:  We also added the ability to clone ads in a campaign as a step in the campaign cloning process!
Passback Impression Data
Passback Impression Data has been added to the Adhoc Reporting database
API v.4 Update
Added two new fields to API v4: Campaign level impression limit and Campaign I/O


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ZEDO Is More Than You Think We Are

Wednesday, December 21st, 2011

Because we have been in the ad tech business longer than just about anyone else, people think they already know ZEDO. And yet they may not. Over the past eleven years, we have constantly changed our offerings and our companies to serve our clients and guide them through what has been a decade of turbulent change for online publishers.

Yes, we started as an ad server. But that’s just where we began. As we move into our new US headquarters on Jan.3, and finalize the plans to launch our American version of ZINC Exchange, we look back on how we have  evolved into a full-service advertising technology partner for our customers.

Screen Shot 2011-12-21 at 7.06.04 AM

Our current suite of products includes:

Yield optimization

Innovative rich media formats for publishers’ direct sales teams,

Full featured ad serving for mobile, web, and video

Behavioral targeting data built into the ad server,

Outsourced ad operations,

An exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs,

And ZINC Exchange, a self service platform that allows advertisers to buy directly from a publisher.

These products are integrated into one technology platform for advertisers and publishers to choose from, or use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US and the market leader in India.

In 2012, we hope to continue to make our brand the most trusted ad tech partner for publishers, and to demonstrate through the use of such new formats as the inview Slider that we can raise the revenue of publishers as the market shifts again — this time to mobile.

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Make More Revenue Without Changing a Thing

Tuesday, July 12th, 2011
As you know, ZEDO is an Advertising Technology partner for publishers.  We have multiple products and services for publishers, especially newspaper publishers, to choose from and use seamlessly together on one web based platform.  We are widely know for our complete and innovative ad server, which publishers use to manage their direct ad serving needs.  We are also helping tons of publishers make more revenue with our yield optimization technology, RevMax.  However, if you are not a ZEDO customer, changing ad servers and/or network optimizers can be a time consuming process.  We get that.  So we have developed an arsenal of tools that publishers can use, without changing ad servers or network optimizers, to start making more revenue immediately.

We can’t tell you all the details right here, but just get in touch and we will explain it all.


Call the ZEDO team to learn how you could be making more revenue without changing ad servers or network optimizers: 415-348-1975.


Contact ZEDO online HERE.


Advertisers, as always, sign up for ZEDO’s ZINC Ad Exchange at: www.zincx.com/advertisers.

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ZEDO Advertising Technology Updates – May

Thursday, May 26th, 2011
As ZEDO works on opening ZINC Ad Exchange to newspaper advertisers and publishers, our development teams continue to improve other areas of our technology options. Check out what the team has been working on this month:

AdForm Tags Automatically Recognized in Third Party Tag Upload Template
We have added Adform to the list of 3rd parties whose tags we support. Users can now simply paste the ad from ad tag in ZEDO and the click tracking macros will be automatically turned on.

Advanced Reports now Schedulable
Your can now select multiple channels or dimensions and get the advanced report schedules sent to your email daily.  You can also save these reports, and their schedules, in your FTP account and retrieve them later.
Create Folder Structures in FTP
You can now create folders in your FTP account.  Schedule and store files in your folders by simply entering the folder path while scheduling the report.  See image below:

To learn more, or to sign up for ZEDO Advertising Technology, just visit http://www.zedo.com/technology/learnMore.htm.

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ZEDO Advertising Technology Updates – February

Friday, February 25th, 2011
With 2011 in full force, our technology development teams have been working hard to make sure ZEDO’s customers have the most innovative tools on the online advertising scene. Here is a glimpse of just a few things they accomplished this month:

Demographics targeting in rank ads
 We’ve added a new column in Rank ads to show demographics targeted to an ad.

Change Logs in Creative Pacing Graph
 Our creative pacing chart shows 30 days’ serving trends.  We’ve added the useful information from the Change Logs so you can see which changes impacted the ad serving volume.


Country reach frequency report
 This is an enhancement to our reach frequency report. This report will now give you unique impressions and clicks for each country.

Recently Visited Pages
 Want to customize your ZEDO landing page? This feature will allow you to choose a landing page design and give you a quick navigation to your “Most Viewed” and “Recently Visited” pages:

Expandable ads using Iframe tags
 You will now be able to run Expandable Ads using standard IFRAME tags.  This long-awaited feature lets publishers serve valuable, rich formats with ease, without requiring a tag change on their website.  For now, we provide support for “User Initiated” and “Auto Initiated” expandable ads using standard IFRAME tags. We will be rolling out IFRAME tag support for other rich media ad types in upcoming releases.

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You got data, now what?

Wednesday, October 6th, 2010

Internet publishers need to have insight into their data, that’s for sure.  At ZEDO we believe it’s not only about getting the data, it’s about what you are allowed to do with it; how much you can generate, in what format, and how many tools are available to turn you into an analytical quantitative master. So you want your advertising partner’s management platform to be as innovative as possible. Much like ZEDO’s (to shamelessly applaud ourselves).

We’ve been told that our interface is the easiest to use and that we have the “best reporting of all ad servers… both fast and flexible, allowing us to drill down into data from multiple views.” (Doucette Media).

To boot, publishers can customize their own reports in the ZEDO UI at lightning speed.  Email your advertisers success stories in the form of reports, and ensure them accurate spending with in-depth forecasting.  Because it’s not just about having data, it’s what you’re able to do with it.

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More Options to Monetize Inventory

Wednesday, September 8th, 2010
ZEDO is the only technology partner that provides options to manage your direct sales, maximize revenue from your remnant inventory, and sell to small advertisers directly online.
  • ZEDO Ad Server:  Fully-featured ad server for managing direct sales
  • RevMax Yield Optimizer:  Do-it-yourself or full-service yield optimization with ad network management
  • Self Service Advertising Module:  Plug-n-play self service advertising system that plugs into your site, literally selling your inventory while you sleep

Your job as a publishers is to monetize.  The main objective is to sell your inventory to the highest bidder – and make sure you sell ALL of it.  Your ad inventory is your commodity, and we know that you depend on technology to manage this precious cargo.  You see, it’s our job to help you the publisher make as much revenue as possible, and to do so, we have created advertising technology products and services that can support all the ways you monetize.

While you focus on content, getting users to your website, and keeping advertisers coming back, we work on ways to help you sell and support your premium inventory that is  directly sold to your advertisers, the additional inventory that is handed to your ad networks, and inventory that is sold to your advertisers via a self service system.

Use the ZEDO Ad server to run reports that prove your value to advertiser, manage ad operations and trafficking, and adding countless customers as advertiser buy more and more inventory from your direct sales teams.  Then, use the ZEDO network optimizer “AdNet RevMax” to delegate left over remnent inventory that gets passed onto your ad network chain.  Finally, give your advertisers what they want to keep them coming back!   If some of them want a fast and easy way to buy inventory from you check out ZEDO Self Service for premium publishers at http://www.zedo.com/product/selfServiceAdSystem.html (cause it might be in your best interest to make those advertisers happy!)

By offering products and services that give publishers more advertising technology options, we have built a suite of tools and a knowledgeable support staff that can handle any need a publisher might have – including ways to manage ALL three types of your inventory under one roof. Have fun monetizing!!

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August is ZEDO Customer Appreciation Month!

Wednesday, August 11th, 2010

ZEDO is Celebrating YOU!


It’s ZEDO CEO Roy’s birthday and we are celebrating by helping those he cares about the most – his customers!

Attention all ZEDO customers! Get your Free Insight & Analysis Session today.

We are eager to schedule a session with each of you to:

  • Make sure you are using the system right and in the most optimal manner
  • Answer any questions you might have about the user interface
  • Find out what improvements or suggestions you have for us
  • Make sure you’ve seen every single feature in the ZEDO system

Learn more about this offer.

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New Customers Get a Deal, Too!

Not a ZEDO customer but thinking about signing up? Start using ZEDO for any of your Ad serving, Self Service, Ad Operations & Trafficking, Rich Media, and Network Optimization needs and get 10% off your first invoice!

It’s true: Sign in August, get 10% off your first bill. Just pick which ZEDO product and/or service you need, use them all seamlessly together, and get 10% off your first invoice – SIMPLE.

Just call 415-348-1975 or email salesteam@zedo.com to start your partnership with ZEDO, and get more options, more visibility and more revenue than ever before.

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ZEDO is Much More Than an Ad Server.

Thursday, April 22nd, 2010

The team here at ZEDO has been working diligently over the last two years to build the most advanced ad technologies on the market. We feel that it is now time for a new slogan that proclaims what ZEDO is: A Partner for Publishers.

ZEDO has always been an advertising technology leader. After extensive software development at the request of many of its customers and the need in the market place for a technology company that offers publishers everything they need, ZEDO now offers a lot more than just an ad server. It offers: multiple products for publishers to choose from or use seamlessly together in one platform. It is the most dependable platform for premium publishers to partner with for any one of their advertising technology needs. ZEDO is also the only technology provider that helps premium publishers increase revenues from direct sold, self service, and remnant inventory without requiring them to switch ad servers. Our new tagline, ‘More options, More visibility, More Revenue’, illustrates that choice of products and services that it now offers. The team here is proud of our technology, of our large research and engineering centers, and now our slogan and tagline to describe all this.

Introducing:
ZEDO
Advertising Technology Partner for Publishers

ZEDO offers: More Options, More Visibility, More Revenue. Products include ad network optimization for a publisher’s remnant inventory, innovative rich media formats for publisher’s direct sales teams, full featured ad serving for publishers, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.zedoadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more.

ZEDO new slogan – Advertising Technology Partner for Publishers.

ZEDO new tagline – More Options. More Visibility. More Revenue.

To keep up to date with ZEDO news in the future, follow us on Twitter and join our Linkedin group:  Twitter Linkedin Group

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