Phew….We have been busy lately. And, good news – intelligent PASSBACK tags will be available in mid November!

What are PASSBACK tags?

Ad networks don’t always have an ad to serve for every impression a publisher sends them. So what do they do when they don’t have ads to serve? Correct: serve defaults or PSAs. In short, they serve ads that make no money for the publisher.

This is where ZEDO’s PASSBACK Tag steps in to make some MORE money for publishers. Now our AdNet RevMax product allows you to sequence ads in order of the highest eCPM for each country/ ad dimension combination. When setup as backfill with ad networks, the PASSBACK tag will automatically serve the next ad on “Ranks Ads” (sequencing dashboard). So all you have to do is use AdNet RevMax and rank your ads by highest eCPM for each country/ ad dimension combination.

Are you wondering what CPMs are in different geographic locations? Wondering which ad units you should be running? Or which ad network should get GOOD and more impressions? Well, just ask our all NEW AdNetRevMax and you’ll get all the information you need to make the MOST from all your ad networks.

What has changed?

1. New Ad Tag Performance page shows the following:

a.  eCPM by country/ ad dimension combination.

b.  eCPM trend graph for 8 days and eCPM comparison with same day last week.

c.  Rank and frequency for each Ad

d.  Impressions served yesterday

e.  Sorting on eCPM, Rank and Impressions

f.   Ability to change Rank and frequency

2. Improved Ad Network dashboard

Now watch your eCPM trend for the month and compare it with last month.

ZEDO’s new Incremental Ad Formats are extremely popular with existing and new clients. For customers using ZEDO to serve 100% of their impressions, these new ads actually INCREASE IMPRESSIONS and overall inventory.

• Easy to implement
• Increase overall impressions and inventory of your site / network
• Multiple sizes can rotate in the placement
• No blanks / defaults
• Serves images, flash, 3^rd party code
• Not as invasive as pop up and floating ads

These ads are eye-catching and have proven to have a stronger click-through-rate than standard in-page banners.

Contact your Account Manager to learn more about ZEDO’s slider ads!

Now you can automatically insert tags for Quantcast and other third party research vendors when you create ads in ZEDO.

For Quantcast, it’s as simple as filling in your Quantcast ID and choosing the type of tag:

• HTTPS for secure pages or
• Advertiser to track just an ad, not the whole page

You can even use both, for a secure Advertiser tracking tag.

For other vendors, you can enter the vendor’s 1×1 tracking pixel code, which we will append to the ad.

Stay tuned for even more improvements: Support for more vendors, and the ability to add third party research vendor tags in the ad tag generator.

With summer gone and fall fast approaching, we here at ZEDO are looking forward to the New Year!

Your clients are probably already knocking down your door with questions on how well you can target the audiences they are looking for.

We have some exciting new features that will make your 4^th quarter successful and keep your advertisers and publishers coming back for more.

1. Ad Network Dashboard – Are you tired of logging in to multiple ad networks to get your daily / weekly eCPM in order to optimize your Ad Network delivery?  ZEDO doesn’t think your time should be wasted on such a mundane task and can now do this for you.  Simply give us your login and password, let us know which ad networks you are working with, and we will do the rest.  No more hours wasted trying to dig up this information manually.  And if you would like, we can optimize this for you, making your remnant space more valuable than ever before!

1. Hourly Reporting – Make sure you stay on Target with our new hourly reports!  These reports will show you hourly trends in delivery for the day, yesterday, and the same day last week.

1. SMS Reports – Going on a family holiday or just need a break from the office?  ZEDO can make your trips worry free as we now send our scheduled reports to your mobile phone.  Just let us know when and which number to send it to, and we got you covered. 

1. Ranks Ads / Sequencing – Accurately dictate the sequence of ads a user sees with our new and improved Rank Ads screen with drag and drop functionality.  Visualize the order and make it happen simply and pain free!

1. Ad Hoc Reports – Tired of combining data to make sense of your network stats?  Now ZEDO has a fully customizable, flash based, Ad Hoc reporting system!  Simply drag and drop the requirements of the report and watch your ideal reporting system come to life. 

We are excited to make your end of the year as successful as possible.  Our tools, team, and dedication will ensure your success.  

“Customer Requests” is not a new term for us. But lately, we have been overwhelmed with the unusual rise in the requests rates. And surprisingly, most of the requests revolved around just one feature – ZEDO Revenue Maximizer.

The Beta version of ZEDO Revenue Maximizer was out in April. Since then we have made lot of developments. Yet, we decided not to rush out with the next version. We wanted to use the time to learn from our customers, especially Publishers as to what they expect from the product. Our interactions with customers were very informative and insightful.

We never anticipated that the response will be so encouraging. Ever since we started talking about this “still-under-development” feature to our customers, we have been flooded by ideas for enhancements and further developments.

I wanted to take this opportunity to thank each one of you for going out of the way to help us understand your requirements better. There is no greater satisfaction for a company than to develop a product that is so well received.

Your suggestions have given us new directions. We are planning big things for ZEDO Revenue Maximizer. Backed with ZEDO’s technology, we are all set to deliver a product that will not just be unmatchable in terms of features but will also be unbeatable in terms of benefits that it can offer you.

We realize how important this product will be to you and that is why we are putting in lot of time and effort to develop it. Hopefully, we will be able to deliver it at the dates we have given you. But just in case, if that doesn’t happen, be assured that it is only because we have taken in few more suggestions.

- Srivinay