Have you tried creating a campaign to track conversions but would still like to optimize the ads based on the advertiser’s rates?

If so, then this would not have been possible initially as a campaign rate would either be based on the actions rate or the campaign rates.

But now, this can be done!

The new feature “Change Revenue calculations” on the campaigns page makes it possible.

What’s new?

• With this new option you can choose right at the campaign level if the campaign would be optimized on the campaign rates of advertiser rates.
• More flexibility and control in your hands.

You can change many different things now, including campaign type (Normal to Exclusive), Revenue Type (CPM/C/A), Inventory Type (Premium to Excess), and advanced tracking options.

Stay tuned for more changes to the campaigns page.

Are you wondering what CPMs are in different geographic locations? Wondering which ad units you should be running? Or which ad network should get GOOD and more impressions? Well, just ask our all NEW AdNetRevMax and you’ll get all the information you need to make the MOST from all your ad networks.

What has changed?

1. New Ad Tag Performance page shows the following:

a.  eCPM by country/ ad dimension combination.

b.  eCPM trend graph for 8 days and eCPM comparison with same day last week.

c.  Rank and frequency for each Ad

d.  Impressions served yesterday

e.  Sorting on eCPM, Rank and Impressions

f.   Ability to change Rank and frequency

2. Improved Ad Network dashboard

Now watch your eCPM trend for the month and compare it with last month.

ZEDO’s new Incremental Ad Formats are extremely popular with existing and new clients. For customers using ZEDO to serve 100% of their impressions, these new ads actually INCREASE IMPRESSIONS and overall inventory.

• Easy to implement
• Increase overall impressions and inventory of your site / network
• Multiple sizes can rotate in the placement
• No blanks / defaults
• Serves images, flash, 3^rd party code
• Not as invasive as pop up and floating ads

These ads are eye-catching and have proven to have a stronger click-through-rate than standard in-page banners.

Contact your Account Manager to learn more about ZEDO’s slider ads!

Now you can automatically insert tags for Quantcast and other third party research vendors when you create ads in ZEDO.

For Quantcast, it’s as simple as filling in your Quantcast ID and choosing the type of tag:

• HTTPS for secure pages or
• Advertiser to track just an ad, not the whole page

You can even use both, for a secure Advertiser tracking tag.

For other vendors, you can enter the vendor’s 1×1 tracking pixel code, which we will append to the ad.

Stay tuned for even more improvements: Support for more vendors, and the ability to add third party research vendor tags in the ad tag generator.

With summer gone and fall fast approaching, we here at ZEDO are looking forward to the New Year!

Your clients are probably already knocking down your door with questions on how well you can target the audiences they are looking for.

We have some exciting new features that will make your 4^th quarter successful and keep your advertisers and publishers coming back for more.

1. Ad Network Dashboard – Are you tired of logging in to multiple ad networks to get your daily / weekly eCPM in order to optimize your Ad Network delivery?  ZEDO doesn’t think your time should be wasted on such a mundane task and can now do this for you.  Simply give us your login and password, let us know which ad networks you are working with, and we will do the rest.  No more hours wasted trying to dig up this information manually.  And if you would like, we can optimize this for you, making your remnant space more valuable than ever before!

1. Hourly Reporting – Make sure you stay on Target with our new hourly reports!  These reports will show you hourly trends in delivery for the day, yesterday, and the same day last week.

1. SMS Reports – Going on a family holiday or just need a break from the office?  ZEDO can make your trips worry free as we now send our scheduled reports to your mobile phone.  Just let us know when and which number to send it to, and we got you covered. 

1. Ranks Ads / Sequencing – Accurately dictate the sequence of ads a user sees with our new and improved Rank Ads screen with drag and drop functionality.  Visualize the order and make it happen simply and pain free!

1. Ad Hoc Reports – Tired of combining data to make sense of your network stats?  Now ZEDO has a fully customizable, flash based, Ad Hoc reporting system!  Simply drag and drop the requirements of the report and watch your ideal reporting system come to life. 

We are excited to make your end of the year as successful as possible.  Our tools, team, and dedication will ensure your success.  

Our customer interaction sessions led us to believe that most of our customers want to see how their network is doing every hour. Moreover, they wanted stats to be supported by clear and concise graphs. The enthusiasm customers showed by pouring us with valuable ideas and information, obviously tempted us to deliver what was being asked.

And so we build the “Hourly Impressions (HI)” graph and added it to Home Dashboard as well as Advertiser Dashboard.

This Line graph shows you the number of impressions recorded by your account until the last hour and it keeps updating every hour. It also plots the hourly impressions served yesterday and its corresponding day in the previous week. This will help you to monitor your today’s curve in comparison with yesterday’s and same day last week’s data.

The HI graph on the Home Dashboard displays account level data and includes everything that your account serves.

The HI graph on the Advertiser Dashboard is displayed when yesterday’s option is selected.

On the Advertiser Dashboard the graph will give the hourly impressions for each of your top 5 Advertisers and will compare today’s data with that of yesterdays and same day last week.

We hope that you will find the new HI graph quite useful. Please write to us and share your thoughts.

Many of our customers want to use the Cloning feature when adding multiple creatives to the same campaign.  Until today, this was impossible since you can’t edit the ad dimension while cloning.

Today’s release lets you change Ad Dimension when cloning an ad. Simply choose the appropriate dimension, then set all the rest of your ad setup details.

A word of warning, though: Please, please don’t forget to use the right ad tag / image dimensions or your ad will be distorted when loaded onto a webpage!

Want more from cloning? Don’t worry – it’s coming!  We’re currently working on how to clone all ads within a campaign, to save you even more time when setting up ads in the system.

Want to participate? We’d love to  hear from you and hear more about how you use ZEDO to manage your business.  Please send a note to support@zedo.com and your input and ideas will be sent directly to the product management team.

Publishers will practically kill for more and more data about their site and campaign performance. We recently released a new level of data granularity – performance data at the hourly level.

Hourly data is retained for the last seven days. This means you can pull any report for the last seven days, and get an Hourly Breakdown of performance.

But wait, there’s more! This release has also let us give you Today’s Data in ZEDO Reports. Earlier, Today’s Data was only available in Dashboards. Now, you can get Hourly Data for Today, pulled in along with your historical data.

I hope you enjoy this new level of data granularity. We’re doing a lot this year, and this blog is our new way to let you know all about it. I apologize for not writing sooner – but expect this blog’s activity to increase!

“Customer Requests” is not a new term for us. But lately, we have been overwhelmed with the unusual rise in the requests rates. And surprisingly, most of the requests revolved around just one feature – ZEDO Revenue Maximizer.

The Beta version of ZEDO Revenue Maximizer was out in April. Since then we have made lot of developments. Yet, we decided not to rush out with the next version. We wanted to use the time to learn from our customers, especially Publishers as to what they expect from the product. Our interactions with customers were very informative and insightful.

We never anticipated that the response will be so encouraging. Ever since we started talking about this “still-under-development” feature to our customers, we have been flooded by ideas for enhancements and further developments.

I wanted to take this opportunity to thank each one of you for going out of the way to help us understand your requirements better. There is no greater satisfaction for a company than to develop a product that is so well received.

Your suggestions have given us new directions. We are planning big things for ZEDO Revenue Maximizer. Backed with ZEDO’s technology, we are all set to deliver a product that will not just be unmatchable in terms of features but will also be unbeatable in terms of benefits that it can offer you.

We realize how important this product will be to you and that is why we are putting in lot of time and effort to develop it. Hopefully, we will be able to deliver it at the dates we have given you. But just in case, if that doesn’t happen, be assured that it is only because we have taken in few more suggestions.

- Srivinay