Archive for the ‘Increasing Revenue’ Category

Don’t waste inventory on ad network defaults – Use ZEDO’s PASSBACK tags!

Thursday, October 22nd, 2009

Phew….We have been busy lately. And, good news – intelligent PASSBACK tags will be available in mid November!

What are PASSBACK tags?

Ad networks don’t always have an ad to serve for every impression a publisher sends them. So what do they do when they don’t have ads to serve? Correct: serve defaults or PSAs. In short, they serve ads that make no money for the publisher.

However, most of the ad networks allow a publisher to setup a backfill Ad Tag which the ad network will call when they don’t have any ads to serve. This is good, but not GREAT. Why? This means one would have to change the backfill tags every time ad network eCPMs change. That’s too much work and waste of precious time.

This is where ZEDO’s PASSBACK Tag steps in to make some MORE money for publishers. Now our AdNet RevMax product allows you to sequence ads in order of the highest eCPM for each country/ ad dimension combination. When setup as backfill with ad networks, the PASSBACK tag will automatically serve the next ad on “Ranks Ads” (sequencing dashboard). So all you have to do is use AdNet RevMax and rank your ads by highest eCPM for each country/ ad dimension combination.

It’s simple but very intelligent. Intelligent because it keeps track of all the ad networks that don’t have any ads to serve for the day and serves an ad from the next high paying ad network.

So what do you think? Want to increase fill rates and make MORE money? Then get in touch with your account manager. (If you don’t have an account manager, email salesinfo@zedo.com.)

Posted in General, Increasing Revenue, Publishers | No Comments »

AdNetRevMax got even better!

Monday, August 31st, 2009

Are you wondering what CPMs are in different geographic locations? Wondering which ad units you should be running? Or which ad network should get GOOD and more impressions? Well, just ask our all NEW AdNetRevMax and you’ll get all the information you need to make the MOST from all your ad networks.

What has changed?

1. New Ad Tag Performance page shows the following:

a.  eCPM by country/ ad dimension combination.
b.  eCPM trend graph for 8 days and eCPM comparison with same day last week.
c.  Rank and frequency for each Ad
d.  Impressions served yesterday
e.  Sorting on eCPM, Rank and Impressions
f.   Ability to change Rank and frequency

2. Improved Ad Network dashboard

Now watch your eCPM trend for the month and compare it with last month.
AdNetRevMax is built to help publishers make more money from ad networks. Publishers use many ad networks, sometimes in different geographic locations. If a publisher has to make more money, then it’s very important to know which ad network is paying what CPM and in which country. Not only that, one should be able to compare the CPM of  ”ad network A” with the CPM of “ad network B”. AdNetRevMax has all the data you need to MAXIMIZE your revenue.

Use it now and start making more money! Email salesinfo@zedo.com for more details.

Posted in Ad Networks, Increasing Revenue, New Features, Publishers | No Comments »

ZEDO’s Popular Slider Ads

Friday, July 24th, 2009

ZEDO’s new Incremental Ad Formats are extremely popular with existing and new clients. For customers using ZEDO to serve 100% of their impressions, these new ads actually INCREASE IMPRESSIONS and overall inventory.

  • Easy to implement
  • Increase overall impressions and inventory of your site / network
  • Multiple sizes can rotate in the placement
  • No blanks / defaults
  • Serves images, flash, 3rd party code
  • Not as invasive as pop up and floating ads

These ads are eye-catching and have proven to have a stronger click-through-rate than standard in-page banners.

Contact your Account Manager to learn more about ZEDO’s slider ads!

Posted in Ad Networks, General, Increasing Revenue, New Features, New Formats, Publishers | No Comments »