Several of our ad network customers have asked that we extend our Channel Sets functionality to work for Ads Served in Flash, since these ads are set up in ZEDO to run on special flash-ready channels.  You can now create a Channel Set for your Flash Enabled Channels, and target your ads to the Flash Channels set.

Many of you have also asked how to target a campaign to a group of sites or channels, while excluding another group of sites.  For example, if you want to target a Diet Ad to all your Family and Parenting Sites, EXCEPT those that specifically exclude Diet Ads, you can use our new Exclusion Sets functionality in Channel Sets.

Channel Sets – if you need a refresher – are an arbitrary grouping of channels according to your needs.  These were designed to alleviate the headache of targeting ads to the same set of channels time after time after time – thus preventing errors caused in tedious setups.  If you want to know more about Channel Sets, or need this feature actcivated in your account, contact support@zedo.com.

Thanks for reading!

This entry was posted on Friday, January 23rd, 2009 at 6:13 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.